"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals " Eric озбюк G Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness This book is an answer It is full of new ideas arid insights " Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had It's an investment you can't afford not to make " Dan Nimer, President, DNA Group 4 edition Авторы Томас Нэгл Thomas T Nagle John Hogan.  ДизайнерыИздательство: Prentice Hall, 2005 г Твердый переплет, 368 стр ISBN 0131856774 Язык: Английский.