In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance All strategies require information and competitive strategies are no exception As a result there is an existing and growing requirement for competitive intelligence This book shows how to collect озвав and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy Автор Кристофер Вест Christopher West.  CarmineИздательство: Palgrave Macmillan, 2001 г Твердый переплет, 256 стр ISBN 0333786696.